Think social media like Facebook and Twitter are just a fad?  Think again. Widespread use by consumers and businesses has led industry experts to claim that "social media is a fundamental shift in the way we communicate" and much...

The economic downturn is all over the headlines and it’s making business owners everywhere nervous.  But you can join the businesses that are still doing well by remaining positive and applying clever strategies to generate revenue as...

In a world controlled by laws, governments and powerful corporations, the internet is the last completely free media left.  It's not owned by anyone, so it's one of the few ways for us to exercise our right to free speech. However, the...

Millions of people use the internet on a daily basis and a large percentage of them have disabilities that affect the way they view and use websites.  So if your website doesn't cater for these consumers, you are missing out on their...

Australia enacted the Spam Act 2003 in 2004 to combat the growing volume of unsolicited messages. It is illegal  under the Spam Act to send certain unsolicited emails and severe penalties may apply for those that do.

What is...

Businesses are shifting toward the Internet as a place to do business. Notably, many businesses now have an online presence via a website.

Recently, there has been a marked increase in disputes and litigation arising from website content....

If you are truly committed to maximising your Internet presence and getting results for your business, you should always be educating yourself.  Here are some great sources of useful information on a variety of topics: W3C -...

As we head towards yet another new year, you will probably be setting out your new business goals and plans for 2008. You will review many areas of your business, but what about your website? Like most business people, you probably don’t...

The website developer you have chosen to build an online presence for your business should be a reliable Internet expert that can do the following: Understand your business needs
For your website developer to be able to build your...

Here is the third important step in making your website work hard for your business - keeping in regular contact to draw them back to your site.

As mentioned, your prospects might not take the desired action on your site immediately, but...

Now you're ready to move on to the second step of maximising your web presence - getting visitors to take an action on your site.

No matter what type of business or website you have, you need to encourage your prospects to take some kind...

The majority of businesses today use the Internet as a tool to generate leads and sales for their business. But most of them aren’t getting the great results that are possible with the Internet, because they are not facilitating the three key...

In today's Internet age, having an online presence is essential for most businesses.  A website can be a valuable business tool for conducting sales, contacting current and potential customers, promoting products and services and building...

It is common knowledge that Google has grounded itself as the world's leading search engine, with up to 70% of all searches conducted through Google.  This phenomenon has business owners pondering "How can I get my business to the top of...

With the meteoric rise of Internet use in the past 5 years, the importance of a "good" domain name has also increased. Domain names such as www.websitestandards.com, for example, have become an essential component in the marketing arsenal of...

eNewsletters are a great way for businesses to make contact with their clients online, to keep them informed about new products or services and most importantly, keep them coming back to your website to actually generate revenue.  But when...

As society's love affair with all things 'on-line' continues, the importance of a functional and sales-producing website, to the success of a business, has never been greater. That being said, however, it is also amazing how many so-called...