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Website Usability

WSA's Usability Standards are available for download here.

Often described as the most important aspect of a website, usability determines how easy it is to use a particular interface. It is fundamental to the survival and success of your online business.

If a website is difficult to use, your users will leave and they won't come back. Statistics have shown that web users will stay on a website for and average of 10 seconds or less before they either continue viewing or leave. 

The basic premise is that increased usability means doubling your sales, leads or any other desired goal.

Usability can be catergorised into 5 major components - Ask yourself these questions:

  • Learnability: Can your users easily accomplish basic tasks on your site?
  • Efficiency: How quickly can users perform tasks on your website?
  • Memorability: Is the interaction with your site intuitive and can users easily re-establish proficiency?
  • Errors: How many errors do users make, how severe are these errors, and how easily can they recover from these errors?
  • Satisfaction: Is your design easy to use, and does it make sense to your users?

Website components that improve usability

Below are a collection of some of the components that WSA-Certified developers will conform to in order to create a quality website, including;

  • General site characteristics
    • Site Structure
    • Page Depth
    • Pop-up use
    • Clear entrance and exit pages
  • Visual layout
    • Decorative or functional
    • Text Size
    • Layout
    • Page printing
    • Image use
  • General content
    • Is it detailed
    • Grammatical and spelling
    • Content tone
    • Regularly updated
  • Browser support
  • Navigation
    • Navigation positioning
    • Has primary, secondary and tertiary navigation
    • Consistency
    • Navigation Hierachy
    • Back to top button
    • Navigation clarity
    • Tooltips
    • Order of navigation items
    • Navigation feedback
    • Colour combinations
    • Current location indication
    • Can pages be bookmarked
  • Search
    • Accessible
    • Useful
  • Navigation aids
    • Website sitemap
    • Sitemap Scope
    • Sitemap up-to-date
  • Site optimisation
    • Linking
    • Back links
    • Google sitemap
    • Keywords usage and proximity
    • Meta tags used correctly
  • Form usage

WSA's Usability Standards are available for download here.

To find an approved developer close to you, please click here.

 
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